Apart from making pretty decent clothing (they work with American Apparel), they are also responsible for teenage carnage everywhere. Their parties have almost reached religious status, selling out everytime. If you ever get the chance to go... just do it, yeah?
They also do their part in helping out the lesser commoners, yes Paul does have a heart, promoting the hottest under the radar chiptune artists around, awww.
So, what should we about Babycakes, after all they are changing the stereotype of brooding teenagers to really shiny bright people... I say lets join 'em!